This tactic makes sense if you hope to reach your target audience across many sweeping time zones. Later, a social media management tool, claims that early morning posts perform best based on its team’s analysis of more than 11 million Instagram posts.
Laterįor global brands however, situational considerations may be less of a concern. Saturday posts fall flat, because no one’s thinking about business on their day off. But if you’re selling stationery subscriptions to enterprise companies, you might find your 6 a.m. If you’re a juice brand using Instagram marketing to promote your new breakfast smoothie, for example, catching Instagram users when they wake up is a good tactic.
Take into account people’s daily habits and schedules (like wake up time or when folks eat lunch), what kind of content you put out, past data from your own Instagram account, and your target audience’s habits. Considerations for the best time to post on Instagramīefore you go ahead and schedule all of your content to go out at the times listed above, you also need to consider your target audience and your content intent. For the purpose of this article, “most frequently” means at least two of the five publications noted the time as a “highest engagement” or “high engagement” time to post on Instagram. to 8 p.m.īased on research from Hootsuite, Later, Influencer Marketing Hub, Sprout Social, and Search Engine Journal, the above times are the ones that appeared the most frequently.
Best times to post on Instagram (in your local time zone) Below, we’ve consolidated that research to bring you a guide for the best times to post on Instagram for 2023. But the truth is that it really depends on your industry, Instagram audience, timezone, and content. To uncover the best time to post on Instagram, many businesses have surveyed engagement metrics for millions of Instagram posts across the globe. If you’re not getting the engagement levels you want on Instagram (or, even worse, you’re greeted by crickets) you might be posting at the wrong time. Plus, it pushes engagement-heavy posts to the top of the feed, leaving less popular posts unseen. To make things worse, Instagram’s algorithm is constantly changing. Posting when your audience isn’t online, on any of the social media platforms, means a large percentage of them will never see your posts.
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